Relief cristallin noir parcouru de chemins lumineux qui convergent vers un signal violet au sommet.

Web & visibility

SEO audits and support for businesses

Understand what limits your visibility, choose useful improvements and follow received enquiries. Anym starts with your website, business goals and available data.

Request an audit See the projects

Expertise: Web & visibility
Discipline: Technical SEO · semantics · content
Base: France
Measure: Search Console · Core Web Vitals
Format: Audit · rebuild · ongoing work

Scope the work

The project in practice

Who it is for

Businesses receiving few website enquiries, losing visibility after a rebuild or missing searches for their services.

What is delivered

Review of available data, site crawl, service and content analysis, explained priorities and verification criteria. Implementation and follow-up are scoped in the quote.

Budget and conditions

Quoted after reviewing the site, template count, available data and requested implementation scope.

Request a quote · Understand the price ranges

What the quote defines

Search Console access and business goals define the audit. Results are followed through relevant pages and received enquiries; rankings and enquiry volumes are not guaranteed.

02 / 08

SEO in one sentence

Organic search — SEO, for search engine optimisation — means giving search engines the means to understand your site, then to judge it worth proposing to someone looking for what you do.

Google does not reward sites that try to please it. It rewards those that actually answer a search intent, fast, clearly, on any device. Every technique below is only a way to make that answer obvious to a machine.

That is also why there is no SEO pack to tick: useful work depends on what actually blocks on your site. Sometimes it is structure, sometimes speed, sometimes simply that your pages do not speak your clients' vocabulary.

03 / 08

What we work on, concretely

Floors to clear, families of blockage. An audit starts by determining which one is stuck.

01
Semantics
Your pages must use the words your clients type, not those of your internal jargon. That starts with titles, heading hierarchy, and the intent of each page: one page, one subject, one main query. Pages answering the same intent may overlap; check their query and page data before consolidating them.
02
Technical performance
Image weight, unused JavaScript, blocking CSS, a slow server: every second of load costs visitors and positions. Google measures these signals precisely (LCP, INP, CLS) and folds them into ranking. We treat them as design constraints, not a catch-up.
03
Indexability
An engine must be able to crawl your site without getting lost: clean URLs, an up-to-date sitemap, canonical tags, correct redirects, structured data. This is the invisible part of SEO, and often where the most expensive blockages sit.
04
Mobile
Google indexes the mobile version of your site first, including to rank results shown on desktop. A site whose mobile version is degraded is a site penalised everywhere.
05
Reputation and links
Inbound links remain a major trust signal. Relevant professional directories, partners, local press, a business profile: a few legitimate links are worth more than a hundred bought ones, which turn against you.
06
A living site
Updating an offer, documenting a project or answering a customer question can create useful entry points. Publishing frequency alone does not guarantee indexing or rankings.

04 / 08

Local search, in France and elsewhere

For a nearby activity, much of the useful traffic plays on geo searches and on the map, before your site even appears.

01
Business profile
An accurate Google Business Profile presents your services, area, opening hours and authentic reviews. It complements the website; priorities depend on your current presence.
02
Area pages
One page per area you actually work — not duplicated over and over with the city name swapped. Google recognises that pattern and devalues it.
03
Consistent coordinates
Name, address, and phone identical everywhere: site, directories, networks, structured data. Gaps dilute the local signal.

05 / 08

What an Anym audit contains

A reading of what exists: positions, pages that work, dead pages, real competition on your queries.
A technical diagnosis: indexing, performance, structure, structured data, blocking errors.
A content architecture: which pages to create, which to merge, which to delete and redirect.
A ranked plan, with what is fixed in a day and what needs a programme.
Implementation, if you want it, and measurement of its effect in Search Console.

Work in progress

See the work behind this expertise

Current studio projects showing product, design and development decisions.

Project in progressCréarègleA rebuild of a tracing-tool and scrapbooking shop as a headless architecture: Next.js storefront, custom back-office, and Medusa backend, ready to replace WooCommerce without losing earned search ranking.Architecture, development and infrastructure

07 / 08

What we get asked most

The answers we give anyway at the first conversation.

How long before SEO results show?

Technical fixes show in a few weeks. Position gains on competitive queries are counted in months. Any promise of a first page in a fortnight is a warning sign.

Is SEO included when you create a site?

The foundations, yes: architecture, semantics, performance, structured data, sitemap, and redirects are part of website design. Ongoing content work and follow-up is a separate accompaniment, because it has no natural end.

Should you do SEO or online ads?

They do not fill the same role. Ads buy immediate traffic and stop with the budget; SEO builds an asset that keeps producing. On a lasting activity, SEO remains the better cost-to-yield ratio in the medium term.

Do you guarantee a position on Google?

No, and nobody can honestly: ranking depends on a private algorithm and on your competitors. What is committed is the work done and its measurement — followed positions, traffic, conversions.