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Orders of magnitude

What does a site, an app or custom software cost?

Our pricing starts from the median of the French market outside the Paris region and takes 20 % off it, across every service. The two columns sit side by side so you can check. The amounts describe a standard project: a brand already in place, content to be completed, no rush on the calendar, and delivery without hosting or maintenance.

20 %below the market median, across 24 services. Where these figures come from.

Website

Showcase, e-commerce, editorial, or redesign.

Market median and Anym price for : website
ProjectThe French market medianAt Anym
Showcase sitePresent your activity clearly and generate contacts.8 000 €12 000 €6 500 €9 500 €excl. VAT
Online storeCatalogue, payment, and sales journey.12 000 €20 000 €9 500 €16 000 €excl. VAT
Editorial siteRich content, booking, or a resource hub.12 000 €18 000 €9 500 €14 500 €excl. VAT
Full redesignRethink an existing site without losing what works.8 000 €13 000 €6 500 €10 500 €excl. VAT

Web application

SaaS, client portal, or business platform.

Market median and Anym price for : web application
ProjectThe French market medianAt Anym
Working prototypeValidate a use case or idea quickly.10 000 €15 000 €8 000 €12 000 €excl. VAT
SaaS productAccounts, subscriptions, and business features.15 000 €20 000 €12 000 €16 000 €excl. VAT
Portal or client spacePrivate access and personalized data.12 000 €20 000 €9 500 €16 000 €excl. VAT
Custom platformA web product with several profiles and journeys.25 000 €30 000 €20 000 €24 000 €excl. VAT

Mobile app

iOS, Android, or a cross-platform experience.

Market median and Anym price for : mobile app
ProjectThe French market medianAt Anym
Mobile prototypeTest the key journeys on a real phone.8 000 €12 000 €6 500 €9 500 €excl. VAT
Cross-platform appA shared base for iOS and Android.20 000 €23 000 €16 000 €18 500 €excl. VAT
Native appA deeper experience on each platform.28 000 €32 000 €22 500 €25 500 €excl. VAT
Companion appComplement an existing service, object, or software.12 000 €15 000 €9 500 €12 000 €excl. VAT

Business tool

CRM, automation, or custom software.

Market median and Anym price for : business tool
ProjectThe French market medianAt Anym
AutomationRemove repetitive tasks and connect your tools.5 000 €9 000 €4 000 €7 250 €excl. VAT
Business softwareFit the tool to the way you work.15 000 €20 000 €12 000 €16 000 €excl. VAT
CRM or back-officeCentralize clients, operations, and follow-up.18 000 €25 000 €14 500 €20 000 €excl. VAT
ModernizationReplace an aging tool without disruption.12 000 €22 000 €9 500 €17 500 €excl. VAT

Brand identity

Logo, guidelines, and visual system.

Market median and Anym price for : brand identity
ProjectThe French market medianAt Anym
LogoA distinctive mark and its essential uses.2 000 €3 200 €1 600 €2 600 €excl. VAT
Visual identityLogo, colours, type, and graphic principles.3 500 €6 000 €2 800 €4 800 €excl. VAT
Digital systemAn identity designed for interfaces and products.20 000 €30 000 €16 000 €24 000 €excl. VAT
RepositioningReframe the brand and transform its expression.10 000 €15 000 €8 000 €12 000 €excl. VAT

Interactive experience

WebGL, installation, or immersive launch.

Market median and Anym price for : interactive experience
ProjectThe French market medianAt Anym
Immersive launchA strong page to reveal a product or a world.12 000 €20 000 €9 500 €16 000 €excl. VAT
WebGL experienceAn interactive 3D scene in the browser.25 000 €42 000 €20 000 €33 500 €excl. VAT
InstallationA physical, event, or scenographic experience.12 000 €24 000 €9 500 €19 250 €excl. VAT
Creative prototypeExplore an interaction before industrializing it.10 000 €18 000 €8 000 €14 500 €excl. VAT

What really moves the price

Five decisions explain most of the gap between two projects of the same kind. The percentages are measured on a brochure site, from one end of the slider to the other.

How high the bar is+55 %
Between a deliberately plain execution and a signature experience, what changes is not the number of pages — it is the time spent on every state, every variant and every detail of interaction.
How wide the scope is+93 %
The number of journeys, templates and edge cases to handle. It is the lever that moves the most, and the only one you can genuinely cut without losing anything: ship less, sooner.
The visual direction+30 %
Reusing existing guidelines costs less than a visual language of your own, which in turn costs less than an immersive experience with motion and 3D.
The content+17 %
Text, photos and documents ready to go save weeks. Writing them with you is real work, and it is billed as such.
The deadline+28 %
A fixed date is paid for in parallel work and compressed hours. A flexible calendar, on the other hand, leaves room and costs less.

Frequent questions on budget

Why are your prices 20 % below the market?

Because a one-person studio has no sales team, no project manager and no office to fund. That cost structure goes back to the client rather than into the margin. The discount is applied mechanically across every service, from the median of the French market outside the Paris region — not case by case, and not depending on who is asking.

What does a website cost?

For a standard project, excluding VAT: site vitrine, 6 500 € à 9 500 € ; site marchand, 9 500 € à 16 000 € ; site éditorial, 9 500 € à 14 500 € ; refonte complète, 6 500 € à 10 500 €. These amounts assume a brand already in place, content partly ready and a calendar with no urgency — three conditions that move the budget more than the number of pages does.

Why a range rather than a price?

Because before seeing your content, your business rules and your constraints, a single price would be fiction. The range says what is reasonable; the quote comes after a scoping conversation, and it has no brackets left.

What does the stated amount include?

Design, interface work, development, testing and going live for the scope described. Not hosting, maintenance or third-party licences: the estimator prices those separately, because they are recurring costs and not a cost of building.

Are hosting and maintenance included?

No, they are separate options. Depending on the level chosen — from a simple launch to continuous care — they add a setup fee and an annual cost, which the estimator shows apart from the build budget.

Does an estimate commit me to anything?

No. It gives an order of magnitude in two minutes, so you know whether the project and the budget are in the same world before spending time on it. Nothing is sent until you ask for it.

A figure is only ever a starting point. If your project fits none of these boxes, write to us: that is often the sign it deserves to be scoped before it is priced.