Fragments d’obsidienne et de cristal violet en suspension autour d’un symbole sculptural original.

Web & visibility

Logo design that survives every use

A logo is not an illustration. It is a sign that must stay recognisable small, in one colour, embroidered on clothing and shown on a phone screen. The rest is decoration.

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Expertise: Web & visibility
Deliverable: Vector AI, EPS, SVG, PDF · PNG exports
Versions: Light ground, dark ground, monochrome
Steps: Scoping · sketches · finish
Fee: On quote, from the depth of research

01 / 05

What a logo must take

The test is done from the sketches: a sign that cannot survive at favicon size does not work where you are seen most.

01
Reduction
A favicon is tiny. A logo that does not survive that size is a logo that does not work where your clients see you most often. We check it from the first sketches, not at the end.
02
Monochrome
Stamp, engraving, fax, one-colour screenprint, dark mode. If the sign only holds as a gradient, it does not hold. A black-and-white version is always delivered.
03
Vector
AI, EPS, and SVG files: scalable without pixels, usable by any printer, any embroiderer, any developer. Bitmap exports are supplied as well, never instead.
04
Duration
Graphic fashions pass quickly. We build on stable proportions and geometry rather than the effect of the moment — so the logo is still defensible years from now.
05
Distinction
A logo that looks like your competitor's does not do its job. We check the visual landscape of your sector before proposing a direction, not after validation.
06
Coherence
The logo is the starting point of the brand identity: colours, type, and usage rules follow. The two are designed together or in sequence, never in contradiction.

02 / 05

How a logo creation unfolds

01
Scoping
A conversation, by phone or in person. What the company does, whom it speaks to, what it refuses to be, where the logo will live — signage, vehicle, screen, textile. Those usage constraints steer the drawing, far more than colour tastes.
02
Sketches and directions
Several genuinely different tracks, not variants of the same idea. The aim of this step is to eliminate: knowing what you do not want is more useful than guessing what you want.
03
Finish
Vector clean-up of the retained direction: proportions, spacing, optical joins, and colour versions. That is the invisible work, the one that distinguishes a drawn logo from a finished one.
04
Delivery
Every format, every version, and a usage note: minimum sizes, clear space, allowed grounds, what not to do. Enough to hand your identity to any printer without fearing the result.

03 / 05

Modernising a logo without losing clients

A brutal rebuild erases accumulated recognition. A successful rebuild keeps what already identifies you — a shape, a colour, a ratio — and corrects what has aged badly: dated effects, useless gradients, tired type, files that cannot be found in good quality.

We proceed by measured gaps. Long-time clients still recognise the company; new ones do not see a dated mark. The transition can happen at once or in stages, depending on the supports in circulation.

04 / 05

What we get asked most

The answers we give anyway at the first conversation.

What does logo design cost?

The fee is set on quote, after a conversation, from the depth of research and the number of versions expected. There are packs that include logo, identity, and website, which come out cheaper than three separate services.

How many proposals will I receive?

Several distinct directions at the sketch stage, then a round of refinement on the one retained. The aim is not to drown you in options, but to arrive quickly at the right one.

Do I own the logo?

Yes. Exploitation rights are assigned to you on delivery, with the source files. You can register it, evolve it, or hand it to another vendor without consulting us.

Can you vectorise a logo I only have as an image?

Yes. It is a common case: we redraw the sign cleanly in vector, which is also a chance to correct defects accumulated through successive copies.